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Privacy Policy

Last updated: 6 October 2026

This Privacy Policy explains how Fusion Specialized Shipping & Logistics LLC (“Fusion Relocations”, “we”, “us”, “our”) collects, uses, and protects your personal information when you visit fusionrelocations.ae or contact us about our services.

1. Who We Are

Fusion Specialized Shipping & Logistics LLC
Trading as Fusion Relocations
API World Tower, 23rd Floor, Sheikh Zayed Road, Dubai, United Arab Emirates
Email: dxb.relocations@fusionshipping.co
Phone: +971 800 FUSION (387466)

We are the data controller for personal information collected through this website and through our enquiry, booking, and move management processes.

2. Information We Collect

We collect the following categories of personal information:

Information you provide directly

  • Name, email address, phone number, and company name (via the enquiry form)
  • Current Dubai address and destination address
  • Details about your move: move date, move size, services required
  • Passport copies and UAE residency visa documentation (required for customs declarations — collected only once a move is booked)
  • Any other information you choose to include in your enquiry or communications with us

Information collected automatically

  • IP address, browser type, operating system, and referring URL
  • Pages visited, time on site, and click behaviour (via Google Analytics 4)
  • Form interactions and conversion events (via Google Tag Manager, Google Ads and Meta Pixel)
  • Cookie data as described in Section 5

3. How We Use Your Information

We use your personal information for the following purposes:

  • To respond to your enquiry — contacting you by phone, email, or WhatsApp as requested
  • To provide our services — conducting pre-move surveys, preparing quotations, arranging packing and shipping, and preparing customs documentation on your behalf
  • To prepare customs declarations — your personal details, passport copy, and residency documentation are required by customs authorities at the destination country (HMRC, ABF, CBSA, Zollverwaltung, DGDDI) and are shared with our licensed customs broker network for this purpose only
  • To improve our website and marketing — using aggregated, anonymised analytics data to understand how visitors use the site and to measure the effectiveness of advertising
  • To comply with legal obligations — retaining records as required by UAE commercial law and international customs regulations

We do not use your personal information for automated decision-making or profiling.

4. Tracking Technologies We Use

The following third-party tools are active on this website. Each processes data as described:

Google Analytics 4 (via Google Tag Manager)

We use Google Analytics 4 to measure website traffic and user behaviour. GA4 collects anonymised data including pages visited, session duration, device type, geographic region, and traffic source. Google Analytics 4 does not log or store IP addresses, and your contact details are never sent to it. Data is processed by Google LLC under Google’s Privacy Policy. You can opt out using the Google Analytics Opt-out Browser Add-on

Google Tag Manager

We use Google Tag Manager (GTM) to manage and deploy tracking tags on this website, including GA4, Google Ads and Meta Pixel. GTM itself does not collect personal data — it acts as a container for the tags listed here. All tags deployed via GTM are listed in this policy.

Google Ads (deployed via Google Tag Manager)

We use Google Ads conversion tracking to measure which of our adverts lead to an enquiry, a phone call, a WhatsApp message or an email, and Google Ads records the pages you visit so that our adverts can be shown to people who have visited this site. When you submit an enquiry, your email address, phone number, name, city and country are passed to Google in hashed (one-way encrypted) form so the enquiry can be matched to an advert click (“enhanced conversions”). If you have pressed Reject on our privacy banner, these details are not passed. Data is processed by Google LLC under Google’s Privacy Policy. You can manage how Google personalises adverts at adssettings.google.com.

Meta Pixel (deployed via Google Tag Manager)

We use Meta Pixel (formerly Facebook Pixel) to measure the effectiveness of advertising on Facebook and Instagram, and to enable retargeting advertising to website visitors. Meta Pixel collects data including pages viewed, button clicks, and form submission events; the Pixel itself does not send your name, email address or phone number to Meta. This data is processed by Meta Platforms Inc. under Meta’s Data Policy. If you do not wish to be tracked by Meta Pixel, you can adjust your ad preferences at facebook.com/adpreferences

Enquiry and quote forms

The enquiry, quick-quote and full quote forms on this site are part of the website itself — no third-party form service receives your submission. When you submit a form, the details you provide (your name, email address, phone number and what you told us about your move) are stored in this website’s database, emailed to our relocation team, copied to a spreadsheet in our Google account that the team uses to track enquiries and passed to our customer relationship management system (Kaelo Suite), so they can respond. When you tap a Call or WhatsApp button, we first ask for your name and contact details so we can follow up; these are handled in the same way. We keep enquiry records for as long as we need them to quote and deliver your move, and to meet our accounting and customs record-keeping obligations, after which they are deleted.

Google reviews

The Google reviews shown on this website are collected by our server from Google’s public business listing, so your browser does not contact Google to display them — except for reviewers’ profile photos, which load directly from Google’s servers and so receive your IP address. Review content is publicly available on Google.

Google Maps (contact page)

The office map on our contact page is a Google Maps embed. It loads straight away only if you have pressed Accept on our privacy banner, otherwise when you choose to load it; once loaded, Google receives your IP address and may set its own cookies.

WhatsApp and phone buttons

The WhatsApp and call buttons open WhatsApp or your phone’s dialler. Nothing is sent to WhatsApp until you use one, and anything you then send us on WhatsApp is subject to WhatsApp’s privacy policy.

LiteSpeed Cache

This website uses LiteSpeed Cache for server-side page caching and performance optimisation. LiteSpeed Cache may set functional cookies to manage cache delivery. It does not collect or process personal data beyond what is inherent in serving cached web pages.

Hostinger CDN

Static assets (images, scripts, stylesheets) are delivered via Hostinger’s Content Delivery Network. CDN servers process your IP address to route content from the nearest server. This is a functional necessity and does not constitute marketing profiling. Hostinger’s data processing is governed by their Data Processing Agreement.

Wordfence security

A security firewall (Wordfence) checks each request to this website to block attacks and abuse. It processes the IP address of every visit and keeps a log of blocked or suspicious activity.

5. Cookies

This website uses cookies — small text files stored in your browser. The cookies active on this site fall into the following categories:

  • Strictly necessary cookies — Required for the website to function (session management, cache management via LiteSpeed). These cannot be disabled without affecting core functionality.
  • Analytics cookies — Set by Google Analytics 4 to measure website usage (e.g. _ga, _ga_XXXXXXXX).
  • Advertising cookies — Set by Google Ads (e.g. _gcl_au) and Meta Pixel (_fbp, _fbc) via GTM for advertising measurement and retargeting.
  • Attribution cookie — Set by our own server (kaelo_attr, first-party). It remembers which advert, campaign or website brought you to our site, such as a Google Ads click ID, so that an enquiry you send later is credited to the right source. Unlike the analytics and advertising cookies, it is set for every visitor, whatever you choose on our privacy banner. It lasts up to 400 days and only our own server can read it. What it holds is kept with your enquiry in our customer relationship management system (Kaelo Suite) and used for advertising measurement only as described in Section 4.

Where you are changes the starting position. If you visit from the European Economic Area, the United Kingdom or Switzerland, analytics and advertising cookies are not set, and the Meta Pixel is not loaded, until you press Accept on our privacy banner. Everywhere else they are set from your first page view, and pressing Reject switches them off. You can change your choice at any time with the “Cookie settings” link at the foot of every page, and most browsers also let you block or delete cookies. Our cookie policy lists what is stored in more detail.

6. How We Share Your Information

We share your personal information only in the following circumstances:

  • Destination customs brokers — Your name, passport details, residency documentation, and inventory are shared with our licensed customs broker at the destination country to prepare and submit customs declarations on your behalf. This sharing is a legal necessity for international moves.
  • Destination partner agents — Your delivery address and contact details are shared with our partner agent at the destination for delivery coordination.
  • Marine insurance underwriters — Your name and the declared value of goods are shared with Lloyd’s-approved insurance underwriters to arrange shipment insurance.
  • Shipping lines and freight forwarders — Your name and address appear on Bills of Lading and shipping documents as required by international freight regulations.
  • Service providers — Our website host (Hostinger), our email delivery provider, Google (the spreadsheet our team uses to track enquiries) and our customer relationship management system (Kaelo Suite) store or process enquiry details on our behalf, only to provide those services to us.
  • Advertising measurement — When you submit an enquiry, hashed contact details are passed to Google Ads as described in Section 4, unless you have pressed Reject on our privacy banner. Unless you pressed Reject on our privacy banner, we may also send Meta (Facebook and Instagram) a record of your enquiry with your email address and phone number in hashed (one-way encrypted) form and the IP address and browser it came from, so we can measure our Meta adverts.
  • Advertising audiences — We may upload the phone numbers and email addresses of people who have enquired or booked with us to Google Ads in hashed (one-way encrypted) form, so that our adverts can be shown to them or to people with similar interests (Google “Customer Match”). We only do this for phone numbers outside the European Economic Area, the United Kingdom and Switzerland, never if you pressed Reject on our privacy banner, and you can ask us at any time to leave you out.
  • Technical details — With each enquiry we also keep the IP address it was sent from (and the approximate location it indicates), your browser and device type, and the advert or page that brought you to our site. These are stored with your enquiry in our customer relationship management system (Kaelo Suite) and our team’s spreadsheet, and, unless you pressed Reject on our privacy banner, may be passed to Google Ads to measure our adverts.
  • Legal and regulatory authorities — We disclose information when required by UAE law, court order, or customs authorities.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

7. International Data Transfers

As an international moving company, our operations inherently involve transferring your personal data to parties in the destination countries where we operate — including the UK, Australia, Canada, Germany, France, and other countries across Europe, Asia-Pacific, and the Americas. These transfers are necessary to perform our services (customs clearance, partner agent delivery, insurance).

Where we transfer data to countries outside the UAE, we do so on the basis of contractual necessity (to perform the service you have requested) or under data transfer agreements with our service providers. Google LLC and Meta Platforms Inc. process data outside the UAE under standard contractual clauses.

8. Data Retention

We retain your personal data for the following periods:

  • Enquiry data (not converted to a booking) — 12 months from the date of enquiry
  • Booking and move records — 7 years from the date of the move, as required by UAE commercial and tax record-keeping rules
  • Customs documentation — Retained for the period required by the relevant destination customs authority (typically 5–7 years)
  • Marketing data (analytics and pixels) — Subject to the retention policies of Google and Meta respectively (typically 14 months for GA4 user data)

After these periods, personal data is securely deleted or anonymised.

9. Your Rights

Under UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (UAE PDPL) and applicable data protection law, you have the following rights:

  • Right of access — Request a copy of the personal data we hold about you
  • Right to rectification — Request correction of inaccurate or incomplete data
  • Right to erasure — Request deletion of your personal data, subject to our legal retention obligations
  • Right to restrict processing — Request that we limit how we use your data in certain circumstances
  • Right to data portability — Request your data in a structured, machine-readable format
  • Right to object — Object to processing for marketing purposes at any time

To exercise any of these rights, contact us at dxb.relocations@fusionshipping.co with the subject line “Data Rights Request”. We will respond within 30 days.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. These include: SSL/TLS encryption for all data transmitted via this website, password-protected access to our WordPress admin, hosting on Hostinger’s ISO 27001-certified infrastructure, and access controls limiting who within Fusion can access personal data.

No method of transmission over the internet is 100% secure. If you have reason to believe your interaction with us is no longer secure, please contact us immediately.

11. Children’s Privacy

This website is not directed at children under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us and we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The “Last updated” date at the top of this policy indicates when it was last revised. Continued use of this website after changes are posted constitutes acceptance of the updated policy.

13. Contact Us

For any questions about this Privacy Policy, or to exercise your data rights, please contact:

Fusion Specialized Shipping & Logistics LLC
API World Tower, 23rd Floor, Sheikh Zayed Road, Dubai, UAE
Email: dxb.relocations@fusionshipping.co
Phone: +971 800 FUSION (387466)

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